Ariana Grande - Problem ft. Iggy Azalea

This video is performance based so there is a lot of dancing and lip syncing, also the cuts are very fast to match the song. There are editing techniques used such as a split screen, and using a green screen to create vintage colours giving it a very retro look. The theme of this video is mainly female empowerment, and also relationships stating "one less problem without you" however its made very fun and dance based. This video was about boys and Ariana was represented as a bit of a cute little girl who is single now, this is done by her playful outfit and also the close ups which gave her a chance to look directly in the camera and tilt her head in a certain way in order to make her eyes look bigger in turn making her look much more playful and "cute."