BANKS - Brain (Official Video)

 The whole video is based on the idea that some people work to hard to fit in with the crowd and are afraid to speak their own opinion. Most of the meaning is heard in the lyrics and not in the video because it is conceptual and more abstract based. It is conceptual to attract a certain audience to her video, the target audience are teenagers who have an alternative/urban style to what clothes they wear, music they listen to and brand they buy. The music video has parts which have rippling effects as if the artist is looking at a reflection of herself in a pool of water. This links to the song of trying to be who you are not just to fit into society when you should really be looking at yourself and what makes you happy.

Again when the artist is looking at herself in the pool the camera is pointing down to show a point of view shot. The video has very rapid cuts which match to the fast pace of the music. The fast cuts mostly consist of abstract images which could contain subliminal messages that only the director knows about. From this video I am going to use the low key studio lighting to create an ominous effect and get the message from the lyrics across. There were certain parts in the video where they show a dessert which represents her being alone and unwanted even though she is trying to fit in. They also have quick jump cuts almost making the whole video look surreal and nightmare like. The lead singer puts a dark veil over her head almost as if she is getting married. However the whole dark atmosphere of the video, with the dull colours, abstract shapes makes her look dead and soulless inside.

I like the quick jump cuts from the video because it gave the video a nice eerie look which is something that i am aiming for. Also the abstract shapes (reflections) makes the video look very conceptual and interesting to watch. I want to do the same, i want to be able to catch the attention of my audience and make the video entertaining but at the same time interesting.